The Excipienteers Super Holiday Card
IMCD US, decided to continue with a long tradition of original Holiday Cards started by Mutchler Inc. Every year, the challenge was to be even more original and surprising while keeping up with the pharmaceutical ingredients theme. Working with employees based in different locations around the US and Puerto Rico made things complicated. The solution? A cartoon-inspired card featuring superheroes named after excipient functionalities! I was in charge of developing the concept, costumes, oversaw the photo shooting and graphic designer work. 3,000 cards were printed and mailed to IMCD US customers and suppliers in the US and overseas, while this animated version was emailed to over 8,000 contacts.